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Business Review: Happy is as Happy Does

Happiness fuels success – not the other way around – says Shawn Achor in his book “The Happiness Advantage.” He says that research shows us when we raise somebody’s level of happiness first by deepening their optimism and deepening their social connection, every single business outcome we can test for improves. Productivity rises 31%, sales rise cross industry by 37%, and you’re 40% more likely to receive a promotion. Happiness is actually a precursor to greater levels of success, not merely the result of it.

 

 

C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.