Business

Business Review - Branding in a Complex Marketplace

KWBU | By CJ Jackson

Published November 20, 2014 at 7:59 AM CST

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In today's multicultural marketplace, brands are using subtle cues and visual diversity to facilitate messaging where groups aren't well defined.

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CJ Jackson

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

See stories by CJ Jackson