Web_Banner_BridgeALICO (1).png
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Business Review - Valuing Audiences of Color

BusinessReviewLOGO2.jpg

Historically, marketers have devalued ethnic programming. In this episode of the Business Review, Dr. Tyhra Lindsey-Warren, clinical assistant professor of marketing, discusses how marketers can value audiences of color.

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.