As a publicly supported media organization, KWBU/Brazos Valley Public Broadcasting Foundation makes every effort to be as transparent as possible, out of appreciation and respect for the station’s listener/members and corporate underwriters and in order to comply with expectations of The Corporation for Public Broadcasting (CPB). Below you will find information and documents related to KWBU’s contact, governance, management, finances, meetings and diversity initiatives.
Also posted here are certain PUBLIC INSPECTION FILES that are required by the Federal Communications Commission (FCC), giving members of the public free access to these reports. They are also available for inspection at the offices of KWBU, 2100 River Street, Waco, TX 76706. KWBU maintains a list of organizations that are notified when there are KWBU employment opportunities. If you would like your organization to be notified of these opportunities, please contact KWBU at (254) 710-3472.
Contact information for KWBU/Brazos Valley Public Broadcasting Foundation
One Bear Place #97296
Waco, TX 76798-7296
KWBU/Brazos Valley Public Broadcasting Foundation Board of Directors
Lois Ferguson (Vice Chair)
Ben Lacy (Chair)
Dr. Linda Livingstone
Meeting schedule for the Board of Directors:
The next meeting of the Brazos Valley Public Broadcasting Foundation Board of Directors will be:
KWBU Community Advisory Council
Kristen Cervantes (Secretary)
Kelly Craine (Vice Chair)
Jim McKeown (Chair)
Community Advisory Council Meeting: Meetings held at 7:30 a.m. in the KWBU Offices, 2100 River Street, Waco, TX 76706 on the following dates:
- Friday, October 11, 2019
Finance Committee: To be determined
Trusteeship Committee: To be determined
Development Committee: Meetings held at 9:00 a.m. in the KWBU offices, 2100 River Street, Waco, TX on the following dates:
September 18, 2019**Re-scheduled for Wednesday, September 4, 2019**
Major Donor SubCommittee: To be determined
Joe Riley, President and CEO
FCC and FINANCIAL REPORTS
ANNUAL CPB LOCAL CONTENT AND SERVICES REPORT
CPB Question 1 - Describe your overall goals and approach to address identified community issues, needs, and interests through your station’s vital local services, such as multiplatform long and short-form content, digital and in-person engagement, education services, community information, partnership support, and other activities, and audiences you reached or new audiences you engaged.
Answer - KWBU's Central Texas Leadership Series continues (15 half-hours in FY '18), sharing conversations with community leaders on Waco/McLennan County’s important issues. In the past year, interview topics have included Court Appointed Special Advocates, community foundations, local musicians, the YMCA of Central Texas, Waco arts, the Farm Bureau, local fire protection, public health, the Mayborn Museum, the Temple Ronald McDonald House, and the United Way. KWBU also partners with the Waco Tribune-Herald to share the paper’s daily headlines during local newsbreaks every weekday morning. In January, 2018, in partnership with Baylor University, KWBU added Baylor Connections, a weekly half-hour interview program introducing the Waco community to the people behind Baylor’s teaching, research, and distinct role in higher education and providing additional information and context to issues facing the University and higher education. Also in January, 2018, the station began a partnership with the local arts organization Creative Waco to produce the monthly half-hour Conversations with Creative Waco, looking at Waco arts and culture through conversations with local leaders and innovators. KWBU produces local news stories focusing on issues in five areas: education, health care, government, business/economy, and arts/culture. Specific topics reported on this year included: Waco ISD’s efforts to improve Waco schools, the Women’s March in Waco, candidate profiles for McLennan County Commission, the community memorial for World War II hero Doris Miller, dedicated downtown art space, the initial trial of bikers involved in the Twin Peaks shootout, businesses helping out during and after Hurricane Harvey, and more. In addition, KWBU produced David and Art, a weekly module examining new ways art reveals the world to us; Business Review (stories of local and national business interest); and Act Locally Waco, a weekly conversation with local blogger Ashley Bean Thornton, looking at local events and opportunities for community involvement. KWBU continues to produce I Hear America Singing, a weekly hour-long folk-music program hosted by local volunteer Ross Burns. Austin Meek, local businessman and writer of the blog Waco Business News, hosts the bi-weekly half-hour interview program Downtown Depot, looking at the ins and outs of development in Waco. The station partners with the Baylor University Libraries’ Black Gospel Music Restoration Project and Baylor Professor Robert Darden to produce Shout! Black Gospel Music Moments, a weekly two-minute segment exploring the distinctly African-American sound of the “Golden Age of Gospel” (1945-1975). Shout! presents cultural snapshots that reveal the depth of a people, their community and the influence they have had on the rest of American music. Since May, 2017, KWBU has partnered with Baylor Scott and White Health to produce Business of Health Care, a weekly two-minute segment looking at services, procedures, terminology, and regulations of the health care industry. KWBU continues to reach a general audience with all of its programming.
CPB Question 2 - Describe key initiatives and the variety of partners with whom you collaborated, including other public media outlets, community nonprofits, government agencies, educational institutions, the business community, teachers and parents, etc. This will illustrate the many ways you’re connected across the community and engaged with other important organizations in the area.
Answer - KWBU partners with the Waco Tribune-Herald to share the newspaper’s daily headlines during local newsbreaks every weekday morning. KWBU also partners with Baylor University’s Hankamer School of Business to produce The Business Review, a weekly segment that features business topics important locally, regionally, and nationally. Segment topics included: clean energy, principles of business ethics, workplace incivility, signposts for successful entrepreneurs, using buying power to prompt good habits in corporate communities, venture funding models, word of mouth marketing, farm to table commerce, family owned businesses, marketing to Generation Z, weathering economic downturns, among others. With McLennan Community College English professor Jim McKeown, KWBU produces Likely Stories, a weekly series of book review segments. With Waco blogger Ashley Bean Thornton, KWBU produces Act Locally Waco, a weekly conversation about timely happenings and community involvement opportunities. Volunteer Ross Burns produces I Hear America Singing with KWBU, a weekly hour-long program featuring American folk music. In partnership with Baylor Scott and White Medical Center, KWBU produces the weekly segment Business of Health Care to keep our audience updated on new and beneficial procedures and technologies, and provides helpful information for navigating the maze of regulations, terminology and codes that can make the health care system intimidating. Partnering with Austin Meek and his Waco Business News blog, KWBU produces the bi-weekly half-hour interview program Downtown Depot, providing updates on new businesses, closures, and the ins and outs of development in Waco. KWBU partners with the Baylor University Libraries’ Black Gospel Music Restoration Project and Baylor Professor Robert Darden to produce the weekly two-minute segment Shout! Black Gospel Music Moments, exploring the distinctly African-American sound of gospel music in the 20th century. With Baylor history professor David A. Smith, KWBU produces the weekly segment David and Art, looking at the importance of all types of art in our community and the world. The weekly half-hour program Baylor Connections is produced in partnership with Baylor University to introduce the Waco community to Baylor’s teaching, research, and distinct role in higher education and provide context to issues facing the University and higher education. And KWBU partners with Baylor University’s Department of Journalism, Public Relations and New Media to provide internships and training opportunities for students who produce content for broadcast on KWBU.
CPB Question 3 - What impact did your key initiatives and partnerships have in your community? Describe any known measurable impact, such as increased awareness, learning or understanding about particular issues. Describe indicators of success, such as connecting people to needed resources or strengthening conversational ties across diverse neighborhoods. Did a partner see an increase in requests for related resources? Please include direct feedback from a partner(s) or from a person(s) served.
Answer - Act Locally Waco, a weekly segment produced in partnership with local blogger Ashley Bean Thornton, provides information about things to do and ways to be involved in our community. Anecdotally, it is one our most popular local segments. On KWBU’s e-newsletter, sent to more than 500 listeners and members, Act Locally Waco is consistently one of the most-clicked links. Thornton says, “I love Act Locally Waco's partnership with KWBU! Both organizations have a mission to strengthen the community through sharing information so we reinforce each other in a great synergistic way. I run into people all the time who say ‘I came to this event today because I heard you talking about it on KWBU!’ KWBU listeners are the exact people who are likely to get involved and engaged in the community, and that makes them the perfect audience for Act Locally Waco as well. I'm very grateful for KWBU!” In other partnerships, the popularity of McLennan Community College English professor Jim McKeown’s Likely Stories book reviews continues to grow; it routinely is downloaded from KWBU.org by hundreds of users, and one recent review topped 1,000 downloads. As stated before, KWBU continues its relationship with the Waco Tribune-Herald, sharing the newspaper’s daily headlines during newsbreaks every weekday morning. The newspaper’s opinion editor, Bill Whitaker, has told us, “The evolving partnership of KWBU-FM and the Waco Tribune-Herald has helped both station and newspaper accent more intensely local issues.” KWBU maintains a formal partnership with Baylor University’s Department of Journalism, Public Relations, and New Media to provide internships and training opportunities for students who produce content for broadcast on KWBU. Baylor professor Cassy Burleson writes: “The partnership between Baylor University’s Journalism, PR & New Media department and KWBU offers interns an opportunity to originate stories, interview sources, write copy, learn about effective use of ambient sound, and, in short, get excellent experience in radio broadcasting. . . . The chance to give our students experience in broadcasting at such a prestigious location as KWBU-FM in invaluable – the entire KWBU staff practices good journalism with a national scope and interns get to experience what life is like outside the ‘Baylor bubble.’ We have had many successful interns at KWBU who have gone on to become full-time employees both at KWBU and in other NPR locations, and we appreciate our partnership immensely because it helps our students in ways no other organization can.”
KWBU also contributes regionally, frequently sharing stories from Waco and McLennan County with the state of Texas via the statewide news program Texas Standard, produced at KUT in Austin. And for the past two years - in March of 2017 and 2018 - KWBU invited all Texas NPR stations to Waco for a statewide gathering of Texas public radio stations. Stations from throughout the state attended, along with the director of Texas PBS (the state association of public television stations, including dual licensees) and representatives from NPR. The meetings have been an opportunity for station staff members to meet each other face-to-face and learn from each other about our priorities, strengths, and challenges.
CPB Question 4 - Please describe any efforts (e.g. programming, production, engagement activities) you have made to investigate and/or meet the needs of minority and other diverse audiences (including, but not limited to, new immigrants, people for whom English is a second language and illiterate adults) during Fiscal Year 2018, and any plans you have made to meet the needs of these audiences during Fiscal Year 2019. If you regularly broadcast in a language other than English, please note the language broadcast.
Answer - KWBU’s Central Texas Leadership Series features half-hour long interviews with Waco and McLennan County leaders about local issues, including the concerns of racial and ethnic minorities as well as economically distressed communities. In FY ’18, KWBU broadcast interviews with: Sherry Williams, Director of the McLennan County Health District, talking about the services offered to all of greater Waco’s diverse communities; Ashley Allison and Felicia Goodman, executive directors of the Waco Foundation and the Cooper Foundation, about their community foundations’ work to encourage diverse leadership for nonprofits and community organizations; Barbara Mosacchio, Executive Director of United Way of Waco, talking about efforts to support key organizations throughout Waco, including in Waco’s economically disadvantaged neighborhoods; Anna Futral, Executive Director of CASA (Court Appointed Special Advocates) of McLennan and Hill Counties; among others.
As stated earlier, Shout! Black Gospel Music Moments, a weekly two-minute segment explores the distinctly African-American sound of the “Golden Age of Gospel” (1945-1975), presenting cultural snapshots that reveal the depth of a people, their community and the influence they have had on the rest of American music.
KWBU reporters regularly report on issues pertaining to minority neighborhoods and the economically disadvantaged. KWBU also continues to provide weekly airings of Latino USA.
CPB Question 5 - Please assess the impact that your CPB funding had on your ability to serve your community. What were you able to do with your grant that you wouldn’t be able to do if you didn’t receive it?
Answer - KWBU is a small station providing a vital service to a small market. As such, KWBU relies upon CPB funding as “seed money”; the station’s Community Service Grant provides an important match-incentive for local fundraising. Approximately 85% of KWBU’s funding comes from local (Waco and McLennan County) sources. CPB funding helps pay for all aspects of station operations. We dedicate staff and resources to covering issues that go unexamined in the greater Waco mainstream media, including long-form interviews with area leaders about community issues on our Central Texas Leadership Series, Conversations with Creative Waco, Baylor Connections, and Downtown Depot, along with segment length stories and news reports on minority neighborhoods, immigration, local education initiatives, and issues concerning the economically disadvantaged.
KWBU currently employs six full-time staff members. Of these, four are women (Station Manager, Business Affairs Manager, Producer/Host and Membership Manager) and two are men (President/CEO and Account Executive).
There are eighteen members of Brazos Valley Public Broadcasting Foundation's Board of Directors. Of these, nine are women and nine are men. One female board member is African American and one male board member is African American.
KWBU's Community Advisory Council is composed of seven - fifteen members. Of the nine current members, five are women and four are men. Currently two members are Hispanic.
KWBU strives to ascertain that, as much as reasonably possible, its staff, board of directors and community advisory board are reflective of the diverse population it serves. The Corporation for Public Broadcasting’s (CPB) Diversity Eligibility Criteria require public media organizations to adopt formal goals for diversity and to report annually on steps taken to work toward those goals. These actions are required for all stations receiving Community Service Grant funds (CSG).
KWBU has set the following diversity goals:
· To provide equal opportunity in employment.
· To educate our management and staff annually in best practices for maintaining an inclusive and diverse environment for all persons.
· To seek candidates for KWBU’s Community Advisory Council that represent the diverse composition of the community we serve.
· To seek diverse candidates for our Board of Directors, nominated through our Trusteeship Committee.
· To review with the station’s governing board those practices that are designed to fulfill KWBU/Brazos Valley Public Broadcasting Foundation’s commitment to diversity and to meet the applicable FCC guidelines.
In addition, KWBU/Brazos Valley Public Broadcasting Foundation shall undertake one of the following initiatives on an annual basis:
· Include individuals representing diverse groups in internships or work-study programs designed to provide meaningful professional level experience in order to reflect the diversity of the communities they serve and further public broadcasting’s commitment to education;
· Include qualified diverse candidates in any slate of candidates for elected governing boards that KWBU/Brazos Valley Public Broadcasting Foundation controls;
· Implement a diversity training program for members of the organization’s governing board of directors on an annual basis;
· Participate in minority or other diversity job fairs; or
· Implement formal diversity training programs for management and appropriate staff.