CPB Transparency Reports

CPB TRANSPARENCY

As a publicly supported media organization, KWBU/Brazos Valley Public Broadcasting Foundation makes every effort to be as transparent as possible, out of appreciation and respect for the station’s listener/members and corporate underwriters and in order to comply with expectations of The Corporation for Public Broadcasting (CPB). Below you will find information and documents related to KWBU’s contact, governance, management, finances, meetings and diversity initiatives.

Also posted here are certain PUBLIC INSPECTION FILES that are required by the Federal Communications Commission (FCC), giving members of the public free access to these reports. They are also available for inspection at the offices of KWBU, 2100 River Street, Waco, TX 76706 or on-line at: https://publicfiles.fcc.gov/fm-profile/kwbu-fm. KWBU maintains a list of organizations that are notified when there are KWBU employment opportunities. If you would like your organization to be notified of these opportunities, please contact KWBU at (254) 710-3472.

Contact information for KWBU/Brazos Valley Public Broadcasting Foundation

KWBU

One Bear Place #97296

Waco, TX 76798-7296

(254) 710-3472

Send a message to KWBU 

KWBU/Brazos Valley Public Broadcasting Foundation Board of Directors

Jeffry Archer

Cara Chase

Jason Cook

John Cullar (Vice Chair)

Lois Ferguson (Chair)

Lori Fogleman

Mike Jones

Dr. Linda Livingstone

Dr. Johnette McKown

Dr. Mia Moody-Ramirez

Dr. Jim Morrison

Beth Olson

Cuevas Peacock

Michael Reeser

Dr. Stephen Reid

Alfred Solano

Enid Wade

Meeting schedule for the Board of Directors:

**DUE TO COVID-19 CONCERNS ALL IN-PERSON MEETINGS HAVE BEEN TEMPORARILY SUSPENDED UNTIL THE CRISIS IS PAST.**

  • The next meeting of the Brazos Valley Public Broadcasting Foundation Board of Directors will be:  

    • Board Retreat - Saturday, February 6, 2021 at 10:00 am  **Teleconference meeting only**

KWBU Community Advisory Council

Kelly Craine

Amy Davis (Vice Chair)

Sherrie Dodson

Marlon Jones

Leslie King (Chair)

Esther Lee

Jim McKeown (Secretary)

Keshia Miller

Franci Rogers

Alfred Solano

Katie Stewart

Samuel Torres

**DUE TO COVID-19 CONCERNS ALL IN-PERSON MEETINGS HAVE BEEN TEMPORARILY SUSPENDED UNTIL THE CRISIS IS PAST.**


Community Advisory Council Upcoming Meetings:

  • Friday, April 23, 2021 at 7:30 am - **Teleconference meeting only**
  • Friday, July 23, 2021 at 7:30 am - **Teleconference meeting only**
  • Friday, October 22, 2021 at 7:30 am - **Teleconference meeting only**

Finance Committee:  To be announced

Trusteeship Committee:  To be announced

Development Committee:  Meetings held at 9:00 a.m. in the KWBU offices, 2100 River Street, Waco, TX on the following dates:

  • To be determined

Management

Joe Riley, President and CEO

Joseph_Riley@baylor.edu

(254)710-7888

FCC and FINANCIAL REPORTS

EEO REPORT

AUDITED FINANCIAL REPORT

CPB ANNUAL FINANCIAL REPORT

ANNUAL CPB LOCAL CONTENT AND SERVICES REPORT

CPB Question 1  Describe your overall goals and approach to address identified community issues, needs, and interests through your station’s vital local services, such as multiplatform long and short-form content, digital and in-person engagement, education services, community information, partnership support, and other activities, and audiences you reached or new audiences you engaged.

Answer - Due to the COVID-19 pandemic and its effect on volunteer producers, some KWBU local productions are on hiatus.  Still the station continues to create much local programming, totaling 9 long- an short-form programs.  These include: Central Texas Leadership Series continues (7 half-hours in FY '20), sharing conversations with community leaders on Waco/McLennan County’s important issues. In the past year, interview topics have included bilingual education, local library services, interracial friendship and leadership, national and regional journalism (with NPR Southwest Correspondent John Burnett), the promotion of sports and social activities in the special needs community, and the work of local food banks.  The station partners with Baylor University to produce Baylor Connections, a weekly half-hour interview program introducing the Waco community to the people behind Baylor's teaching, research, and distinct role in higher education and providing additional information and context to issues facing the University and higher education.  KWBU also partners with the local arts organization Creative Waco to produce the monthly half-hour Conversations with Creative Waco, looking at Waco arts and culture through conversations with local leaders and innovators.  Topics included: Mammoth Collective, an all-female group of artists in Waco; Hispanic Heritage Month and the Hispanic Heritage Arts Celebration; community performance arts spaces; Waco Cultural Arts Festival; arts and the Dia De Los Muertos Festival: Dr. Pepper Museum's Free Enterprise Institute; the importance of shopping locally; Waco Sculpture Zoo; Waco Family & Faith International Film Festival; Black History Month celebrations; the online marketplace Make It In Waco; and Waco Civic Theatre.  Austin Meek, local businessman and writer of the blog Waco Business News, hosts the bi-weekly half-hour interview program Downtown Depot, looking at the ins and outs of development in Waco.  And KWBU continues to produce I Hear America Singing, a weekly hour-long folk-music program hosted by local volunteer Ross Burns.  In addition, KWBU works with local volunteers to offer six weekly segment-length productions, including Likely Stories, a weekly book review hosted by Jim McKeown, English professor (now retired) at McLennan Community College; David and Art, a weekly module examining new ways art reveals the world to us; and Business Review (stories of local and national business interest).  The station partners with the Baylor University Libraries’ Black Gospel Music Restoration Project and Baylor Professor Robert Darden to produce Shout! Black Gospel Music Moments, a weekly two-minute segment exploring the distinctly African American sound of the “Golden Age of Gospel” (1945-1975).  Shout! presents cultural snapshots that reveal the depth of a people, their community and the influence they have had on the rest of American music.  KWBU also partners with the Waco Tribune-Herald to share the paper's daily headlines during local newsbreaks every weekday morning.  Until the advent of the pandemic, KWBU held monthly "Lunch This Month" meetups at restaurants in Waco's various communities, giving listeners the opportunity to get to know station staff, ask questions, and share their observations and suggestions about the programming.

CPB Question 2 -  Describe key initiatives and the variety of partners with whom you collaborated, including other public media outlets, community nonprofits, government agencies, educational institutions, the business community, teachers and parents, etc. This will illustrate the many ways you’re connected across the community and engaged with other important organizations in the area.

Answer -   As listed in the response to the question above (community issues, needs, and interests) KWBU partners with numerous organizations and individuals from throughout the Waco community.  The station continues to work with the Waco Tribune-Herald to share the newspaper’s daily headlines during local newsbreaks every weekday morning.  KWBU also partners with Baylor University’s Hankamer School of Business to produce The Business Review, a weekly segment that features business topics important locally, regionally, and nationally.  Segment topics included: word-of-mouth marketing, self publishing, support for remote employees, creativity amidst chaos, the power of imagination, and others.  With McLennan Community College English professor Jim McKeown, KWBU produces Likely Stories, a weekly series of book review segments.  Volunteer Ross Burns produces I Hear America Singing with KWBU, a weekly hour-long program featuring American folk music.  Partnering with Austin Meek and his Waco Business News blog, KWBU produces the bi-weekly half-hour interview program Downtown Depot, providing updates on new businesses, closures, and the ins and outs of development in Waco.  KWBU partners with the Baylor University Libraries’ Black Gospel Music Restoration Project and Baylor Professor Robert Darden to produce the weekly two-minute segment Shout! Black Gospel Music Moments, exploring the distinctly African American sound of gospel music in the 20th century.  With Baylor history professor David A. Smith, KWBU produces the weekly segment David and Art, looking at the importance of all types of art in our community and the world.  The weekly half-hour program Baylor Connections is produced in partnership with Baylor University to introduce the Waco community to Baylor’s teaching, research, and distinct role in higher education and provide context to issues facing the University and higher education.  And KWBU partners with Baylor University’s Department of Journalism, Public Relations and New Media to provide internships and training opportunities for students who produce content for broadcast on KWBU.  

 

CPB Question 3 - What impact did your key initiatives and partnerships have in your community? Describe any known measurable impact, such as increased awareness, learning or understanding about particular issues. Describe indicators of success, such as connecting people to needed resources or strengthening conversational ties across diverse neighborhoods. Did a partner see an increase in requests for related resources? Please include direct feedback from a partner(s) or from a person(s) served.

Answer - KWBU's website (KWBU.org) posts information on Waco area COVID-19 resources, and KWBU's weekly e-newsletter, sent to 500 listeners and members, shares the resource-list link.  We also share the resource list of Act Locally Waco, CV2020: The Great Waco Hunker Down.  KWBU has partnered with the Act Locally Waco blog for several years.  Blogger Ashley Thornton said, “I love Act Locally Waco's partnership with KWBU!  Both organizations have a mission to strengthen the community through sharing information so we reinforce each other in a great synergistic way.  KWBU listeners are the exact people who are likely to get involved and engaged in the community, and that makes them the perfect audience for Act Locally Waco as well.  I'm very grateful for KWBU!”  In other partnerships, the popularity of McLennan Community College English professor (recently retired) Jim McKeown’s Likely Stories book reviews remains strong; it routinely is downloaded from KWBU.org by hundreds of users; and listeners have formed a book club to discuss the stories McKeown has reviewed.  As stated before, KWBU continues its relationship with the Waco Tribune-Herald, sharing the newspaper’s daily headlines during newsbreaks every weekday morning. The newspaper’s opinion editor, Bill Whitaker, has told us, “The evolving partnership of KWBU-FM and the Waco Tribune-Herald has helped both station and newspaper accent more intensely local issues.”  KWBU maintains a formal partnership with Baylor University’s Department of Journalism, Public Relations, and New Media to provide internships and training opportunities for students who produce content for broadcast on KWBU. Baylor professor Cassy Burleson writes: “The partnership between Baylor University’s Journalism, PR & New Media department and KWBU offers interns an opportunity to originate stories, interview sources, write copy, learn about effective use of ambient sound, and, in short, get excellent experience in radio broadcasting. . . . The chance to give our students experience in broadcasting at such a prestigious location as KWBU-FM in invaluable – the entire KWBU staff practices good journalism with a national scope and interns get to experience what life is like outside the ‘Baylor bubble.’  We have had many successful interns at KWBU who have gone on to become full-time employees both at KWBU and in other NPR locations, and we appreciate our partnership immensely because it helps our students in ways no other organization can.”

KWBU also contributes regionally, frequently sharing stories from Waco and McLennan County with the state of Texas via the statewide news program Texas Standard, produced at KUT in Austin. 

CPB Question 4 - Please describe any efforts (e.g.. programming, production, engagement activities) you have made to investigate and/or meet the needs of minority and other diverse audiences (including, but not limited to, new immigrants, people for whom English is a second language and illiterate adults) during Fiscal Year 2018, and any plans you have made to meet the needs of these audiences during Fiscal Year 2019. If you regularly broadcast in a language other than English, please note the language broadcast.

Answer - In FY '20 KWBU's Conversations with Creative Waco highlighted numerous issues of importance to local minority groups including: an all-female group of artists "Mammoth Collective"; Waco Cultural Arts Festival; the Dia De Los Muertos Festival; Black History Month celebrations; a discussion about the CenTex Hispanic Chamber of Commerce's "Floating Mercado"; and others.  The program will continue to feature diverse issues in the future.  KWBU’s Central Texas Leadership Series features half-hour long interviews with Waco and McLennan County leaders about local issues, including the concerns of racial and ethnic minorities as well as economically distressed communities. In FY ’20, interviews included: Isabel Lozano, bi-lingual principal of South Waco's Kendrick Elementary School; Vince Clark, Head Men's Golf Coach and Professor of History at McLennan Community College, and Wendell Hudson, retired McLennan Community College Athletic Director, about what has shaped their leadership styles and close interracial friendship; NPR Southwest Correspondent John Burnett about his reporting on immigration issues; Colleen Heaton, founder and director of No Limitations, about her work with the special needs community; and others.  Already in FY'21 interviews have included Alfred Solano, President and CEO of the CenTex Hispanic Chamber of Commerce; and the Rev. Marlon Jones, founder and Executive Diredtor of Indige Leaders, working with African American youth to raise up 'indigenous' leaders in communities.

As stated earlier, Shout! Black Gospel Music Moments, a weekly two-minute segment explores the distinctly African-American sound of the “Golden Age of Gospel” (1945-1975), presenting cultural snapshots that reveal the depth of a people, their community and the influence they have had on the rest of American music.

CPB Question 5 -  Please assess the impact that your CPB funding had on your ability to serve your community. What were you able to do with your grant that you wouldn’t be able to do if you didn’t receive it?

Answer - KWBU is a small station providing a vital service to a small market. As such, KWBU relies upon CPB funding as “seed money”; the station’s Community Service Grant provides an important match-incentive for local fundraising.  Approximately 85% of KWBU’s funding comes from local (Waco and McLennan County) sources.  CPB funding helps pay for all aspects of station operations. We dedicate staff and resources to covering issues that go unexamined in the greater Waco mainstream media, including long-form interviews with area leaders about community issues on our Central Texas Leadership Series, Conversations with Creative Waco, Baylor Connections, and Downtown Depot, along with segment length stories and news reports on minority neighborhoods, immigration, local education initiatives, and issues concerning the economically disadvantaged. 

DIVERSITY PROGRAM

KWBU currently employs six full-time staff members. Of these, three are women (Station Manager, Business Affairs Manager and Membership Manager) and three are men (President/CEO, Producer/Host and Account Executive).  

There are seventeen members of Brazos Valley Public Broadcasting Foundation's Board of Directors (one position is currently vacant).  Of these, eight are women and nine are men.  One female board member is African American and two male board members are African American.  

KWBU's Community Advisory Council is composed of seven - fifteen members.  Of the ten current members, six are women and four are men.  Currently two male members are Hispanic and two members are African American - one male and one female.

KWBU strives to ascertain that, as much as reasonably possible, its staff, board of directors and community advisory board are reflective of the diverse population it serves.  The Corporation for Public Broadcasting’s (CPB) Diversity Eligibility Criteria require public media organizations to adopt formal goals for diversity and to report annually on steps taken to work toward those goals. These actions are required for all stations receiving Community Service Grant funds (CSG).

KWBU has set the following diversity goals:

·       To provide equal opportunity in employment.

·       To educate our management and staff annually in best practices for maintaining an inclusive and diverse environment for all persons.

·       To seek candidates for KWBU’s Community Advisory Council that represent the diverse composition of the community we serve.

·       To seek diverse candidates for our Board of Directors, nominated through our Trusteeship Committee.

·       To review with the station’s governing board those practices that are designed to fulfill KWBU/Brazos Valley Public Broadcasting Foundation’s commitment to diversity and to meet the applicable FCC guidelines.

In addition, KWBU/Brazos Valley Public Broadcasting Foundation shall undertake one of the following initiatives on an annual basis:

·       Include individuals representing diverse groups in internships or work-study programs designed to provide meaningful professional level experience in order to reflect the diversity of the communities they serve and further public broadcasting’s commitment to education;

·       Include qualified diverse candidates in any slate of candidates for elected governing boards that KWBU/Brazos Valley Public Broadcasting Foundation controls;

·       Implement a diversity training program for members of the organization’s governing board of directors on an annual basis;

·       Participate in minority or other diversity job fairs; or

·       Implement formal diversity training programs for management and appropriate staff.