Last spring, Baylor unveiled “United,” a new visual identity featuring a new logo, uniforms, interlocking BU and more. Shortly thereafter, the university adopted the interlocking BU across all colleges, schools and divisions to bring everyone together under “One Brand. One Baylor.” Learn more about the new look and how these changes enhance the Baylor brand in this Baylor Connections. Jovan Overshown, Senior Associate Athletics Director for External Affairs and Jason Cook, Baylor University’s Vice President of Marketing and Communications and Chief Marketing Officer explain.
Baylor Connections - August 16, 2019: Jovan Overshown & Jason Cook
