Baylor Connections - Tyrha Lindsey-Warren

Jul 12, 2019

Storytelling, from the movies people watch to the ads they consume, can have a powerful impact. Dr. Tyrha Lindsey-Warren, Clinical Assistant Professor of Marketing, shares insights gleaned from her time in entertainment and education about empowered storytelling, consumer behavior and the impact of word of mouth on the decisions people make in this Baylor Connections.