Business Review

Thursday 7:43am, 4:48pm and 6:32pm
  • Hosted by CJ Jackson

Each week Business Review has the latest in business trends and research – both globally and nationally. Launched in March of 2005, this series was one of the first weekly local productions on KWBU.   The program has won the nationally prestigious Communicator Award numerous times. Hosted by CJ Jackson, Business Review is a production of Livingston+McKay LLC, KWBU-FM and the Hankamer School of Business at Baylor University.

Providing an authentic user experience for consumers creates strong word of mouth marketing. 

 

Word of mouth with a modern twist. That's how Luke Sherwin cofounder and Chief Creative Officer of the mattress startup Casper describes the company's foundation for marketing. He says Casper focuses on providing a beautiful authentic experience for consumers rather than the standard use of taglines.

“The experience of our mattress to be such a deeply personal and more emotional than we 

In this episode of the Business Review, Asana CEO and Facebook Co-founder Dustin Moskovitz explains how better time management can help employees focus on what’s important.

When Facebook co-founder Dustin Moskovitz  saw the incredible amounts of time wasted just trying to get through a normal business day, he knew there had to be a better way.

“The average worker is actually spending half of their time just doing what we call ‘work about work,’  reporting status updates, finding out information somebody else already has, answering email, otherwise just doing sort of internal communication and collaboration. So they actually have much less than 

Sleek, high tech and affordable micro housing in downtown metro areas is poised to disrupt the urban housing market, which hasn't changed in over 150 years. 

 

Dr. Jeff Wilson knows a thing or two about downsizing. As a social experiment, the CEO of startup Kasita, lived in a 33 square foot dumpster for a year.

“I was lying in the dumpster one night staring at the ceiling, and thought, ‘What is most surprising 

Most businesses understand the importance of creating engaging marketing videos. Discover the secret to creating brand videos that are shared five times more than any other.  

 

“Happiness is an emotion that can be fleeting and go away, but true joy – where you come at things, whether they’re good or bad – from a perspective of seeing the positive side of things.”

Shabnam Mogharabi is CEO of Soul Pancake, a subsidiary of participant media, she is on a mission to reverse the relentless tide of negative news. Social media and the internet play an 

Business Review - Focus on Empathy

May 7, 2020

Bussinesses need to udnerstand the modern consumers desire to make an impact in the world.

In this digital world, according to American Greetings’ Chief Marketing Officer Alex Ho, businesses need to understand the modern consumer’s desire to have an impact on the world. The solution, Ho says, is to channel marketing in ways that will connect to customers through genuine empathy.

“One of the things that we have done recently at American Greetings is the magnify what our company stands for, our purpose. Purpose-driven marketing is really important for that alignment as well as  

Business Review - 30 Seconds To Success

Apr 30, 2020

Making revolutionary ideas bite-sized is critical for them to become a reality.

Dr. Greg Leman helps people dream big by teaching them how to make ideas bite-sized. As director of launch, an innovative business accelerator, Leman says a great idea needs to be concise enough to fit on a cocktail napkin.

“What you can write on a napkin is the core of your business and its whole future. What is this massive problem that I am passionate to fix, that I think I’ve got a solution for?  And the second thing is:

Business Review - Problem Solving with Gratitude

Apr 23, 2020

Gratitude can do more than insprie and motivate.  What do you when it's hard to feel grateful?

“Intuitively we go, "Yeah, gratitude makes a lot of sense," but what do you do when it's hard to feel grateful for what's going on? That's when I stumbled across the science, the research that was done that showed that gratitude not only can change your outlook in difficult circumstances, but it can help you to overcome conflict, and even change your brain chemistry.”

How we choose to respond to circumstances can help incorporate gratitude into even 

KYLE VERLADA, FOUNDER AND CEO OF FALCON VENTURES SEES MANY SIMILARITIES IN ART AND ENTREPRENEURSHIP.

When you look at art or music, what's really beautiful about those things aren't necessarily the finished product, but what really makes them fascinating is the process of how they're made and very much an entrepreneurship there's no such 


THE TEXAS DROUGHT OF 2011 WAS MERCILESS. 100 YEAR OLD OAK TREES DIED, VEGETATION WILTED UNDER UNBEARABLE HEAT EXCEPT FOR ONE AND IT WAS FLOURISHING.

The plant was still green, it was looking strong. And so my sister just started to do some research. Just curious why this year Yaupon was still thriving.

ABIANNE FALLA, CO-FOUNDER OF CAT SPRING YAUPON SAYS ASKING WHY LEADS TO SEEING SOMETHING YOU'VE LOOKED AT MANY TIMES BEFORE IN A 


CEO AND CO-FOUNDER OF STARTUP BOXED WHOLESALE, CHIEH HUANG, KNOWS RESPECT FOR EMPLOYEES AND CUSTOMERS IS THE BEDROCK OF GREAT COMPANIES. WHEN IT COMES TO BENEFITS AT THE COSTCO, LIKE ONLINE COMPANY, HUANG THINKS OUTSIDE THE BOX. HE SHOWED UP AT A 


LUKE SHERWIN CO-FOUNDER AND CHIEF CREATIVE OFFICER OF ONLINE MATTRESS STARTUP CASPER KNOWS GENUINE STORIES BUILD A STRONG BOND OF TRUST WITH CUSTOMERS.

There's a perception that storytelling is a, is a marketing tool. You know, it's part of a smoke and mirrors. But I think one of the things we've noticed is in the chaos of all the moving parts of a startup, this story is a


Business Review - Choosing the Right Tool

Mar 19, 2020

We've all been there. Stuck in a meeting that would have been better served by an email, or receiving an email that should have been a face to face interaction. In this episode of the Business Review, David Dye, President of Let's Grow Leaders, shares how to identify which communication tool is best for effective leadership. 


Telling your story is an important part of the pitch. In this episode of the Business Review, CEO of Startup Professionals, Martin Zwilling, discusses strategies entrepreneurs can use to keep potential investors and customers engaged.


For the first time in history, leaders are managing teams that span four generations. In this episode of the Business Review, CEO and Head Coach at Power Coaching and Consulting, shares tips on what leaders can do to be effective and bridge the gaps. 

There are four key things that leaders can do to be really successful at bridging the gap between these generations. Number one, be consistent in leadership.  Be a coach,

Word of mouth with a modern twist.


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