Business

Business news

Meredith David, Associate Professor of Marketing, shares when fear-based marketing can be an effective messing tool. 

Click to listen to this week's episode.
Click the title above to read along.


Workplace discrimination makes for a stressful environment.  Kaylee Hackney, Assistant Professor of Management, studied pregnancy workplace discrimination and discovered how workplace stress can effect the mother.

Click to listen to this week's episode.
Click the title above to read along.  


Business Review - Sales Evolution

Jul 15, 2021

Sales professionals today need to bring a fresh set of skills to the market place.  Doctor Andrea Dixon, Marketing Professor and Executive Director of the Center for Professional Selling, shares what Employers are looking for when hiring sales professionals, and how their roles have changed.


Click here to listen to this week's episode.
Click the title above to read along.


Business Review - Chaos to Calm

Jul 8, 2021

Business Psychologist, Sharon Melnick, talks about how to focus and take control when we feel stress. 

Click to listen to this episode.
Click the title above to read along.


Business Review - Great Expectations

Jul 1, 2021

Rhett Power shares tips on what good leaders do to be great leaders.


Business Review - The Likely Investor

Jun 24, 2021

What is the best way for entrepreneurs to get their idea or product noticed?  Angel investor Martin Zwilling gives tips on how to catch the eye of an investor. 


Downtown Depot - Jasmine Bledsoe

Jun 18, 2021

In this episode of Downtown Depot, Austin Meek has a conversation with Jasmine Bledsoe, co-founder of the New Black Collective in Waco. They talk about the inspiration for the organization, her family's rich Waco history, and the city's Juneteenth celebration.


Companies take risk with clients they trust.  Robert Solomon shares the best form of communication to build trust. 

Click the title above to read along.

Business Review - Policy Decisions

Jun 10, 2021

Jason Aimone and his colleagues made a surprising discovery when researching juror donation cards in Texas courtrooms. 

Click the title above to read along.

Business Review - Caustic Culture

Jun 3, 2021

David Dye talks about how to lead effectively in a caustic workplace situation.


Click the title above to read along.

Chris Meyer talks about negotiators whose purpose is only strategic and not to make a deal.

Click the title above to read along.

Ashley Otto gives insight to decision making and the best way to help those who sidestep the process.

Click the title above to read along.

Women face many factors in regards to advancement and persistence in an Information Technology career. Dr. Cindy Riemenschneider, professor at Baylor University, discusses her research about shattering the glass ceiling in this episode of the Business Review.

Click the title above to read along.

Hiring and training new employees can be expensive! In this episode of the Business Review, executive headhunter David Perry shares the best way to keep employees happy.

Click the title above to read along.


Branding is everything. In this episode of the Business Review, New York ad agency chief Kristi Faulkner explains why businesses need to focus on their brand message from top to bottom.


WHETHER YOU’RE A NEW STARTUP, A SMALL BUSINESS OR A MULTI-NATIONAL CORPORATION, BRANDING IS EVERYTHING, SAYS KRISTI FAULKNER,

Pages