Business

Meredith David, Associate Professor of Marketing, shares when fear-based marketing can be an effective messing tool. 

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Workplace discrimination makes for a stressful environment.  Kaylee Hackney, Assistant Professor of Management, studied pregnancy workplace discrimination and discovered how workplace stress can effect the mother.

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Sales professionals today need to bring a fresh set of skills to the market place.  Doctor Andrea Dixon, Marketing Professor and Executive Director of the Center for Professional Selling, shares what Employers are looking for when hiring sales professionals, and how their roles have changed.

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Business Psychologist, Sharon Melnick, talks about how to focus and take control when we feel stress. 

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Rhett Power shares tips on what good leaders do to be great leaders.

What is the best way for entrepreneurs to get their idea or product noticed?  Angel investor Martin Zwilling gives tips on how to catch the eye of an investor. 

In this episode of Downtown Depot, Austin Meek has a conversation with Jasmine Bledsoe, co-founder of the New Black Collective in Waco. They talk about the inspiration for the organization, her family's rich Waco history, and the city's Juneteenth celebration.

Companies take risk with clients they trust.  Robert Solomon shares the best form of communication to build trust. 

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Jason Aimone and his colleagues made a surprising discovery when researching juror donation cards in Texas courtrooms. 

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David Dye talks about how to lead effectively in a caustic workplace situation.

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Chris Meyer talks about negotiators whose purpose is only strategic and not to make a deal.

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Ashley Otto gives insight to decision making and the best way to help those who sidestep the process.

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Women face many factors in regards to advancement and persistence in an Information Technology career. Dr. Cindy Riemenschneider, professor at Baylor University, discusses her research about shattering the glass ceiling in this episode of the Business Review.

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Hiring and training new employees can be expensive! In this episode of the Business Review, executive headhunter David Perry shares the best way to keep employees happy.

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Branding is everything. In this episode of the Business Review, New York ad agency chief Kristi Faulkner explains why businesses need to focus on their brand message from top to bottom.

WHETHER YOU’RE A NEW STARTUP, A SMALL BUSINESS OR A MULTI-NATIONAL CORPORATION, BRANDING IS EVERYTHING, SAYS KRISTI FAULKNER,