Business

Branding is everything. In this episode of the Business Review, New York ad agency chief Kristi Faulkner explains why businesses need to focus on their brand message from top to bottom. 

This week on Downtown Depot, host Austin Meek discusses the appointment of Darius Ewing to the Waco City Councel District 4, and then sits down with Mary Jane Evans, a DJ on 94.5 The Beat. 

Expectations and feelings of isolation are just a few challenges employers face when supporting remote workers. In this episode of the Business Review, Dr. Sara Perry, assistant professor of management at Baylor University, offers her research-based ideas on how employers can best help their employees.

In this episode of the Business Review, former GE Lead Innovator Beth Comstock explains how to use the power of imagination to plan for future growth and business expansion.

"You should write that book," is a phrase commonly heard. But, how does one start? What resources are out there? In this episode of the Business Review, Kristen Ethridge, author and director of public relations, delves into self-publishing and writing resources.

We face unprecedented times. How can businesses survive and thrive? In this episode of the Business Review, Melissa Haran, Owner of Pure Barre Pearland, shares her creativity and positivity amidst the chaos.

Providing an authentic user experience for consumers creates strong word of mouth marketing. 

Word of mouth with a modern twist. That's how Luke Sherwin cofounder and Chief Creative Officer of the mattress startup Casper describes the company's foundation for marketing. He says Casper focuses on providing a beautiful authentic experience for consumers rather than the standard use of taglines.

“The experience of our mattress to be such a deeply personal and more emotional than we 

In this episode of the Business Review, Asana CEO and Facebook Co-founder Dustin Moskovitz explains how better time management can help employees focus on what’s important.

When Facebook co-founder Dustin Moskovitz  saw the incredible amounts of time wasted just trying to get through a normal business day, he knew there had to be a better way.

“The average worker is actually spending half of their time just doing what we call ‘work about work,’  reporting status updates, finding out information somebody else already has, answering email, otherwise just doing sort of internal communication and collaboration. So they actually have much less than 

Sleek, high tech and affordable micro housing in downtown metro areas is poised to disrupt the urban housing market, which hasn't changed in over 150 years. 

Dr. Jeff Wilson knows a thing or two about downsizing. As a social experiment, the CEO of startup Kasita, lived in a 33 square foot dumpster for a year.

“I was lying in the dumpster one night staring at the ceiling, and thought, ‘What is most surprising 

On this weeks episode of Downtown Depot, host Austin Meek sits down with Ashton Gustafson, podcast host of Good, True, and Beautiful and the owner and broker of A.G. real estate in Waco. He also shines the small business spotlight on Danielle Young of Revival Eastside Eatery.

Most businesses understand the importance of creating engaging marketing videos. Discover the secret to creating brand videos that are shared five times more than any other.  

“Happiness is an emotion that can be fleeting and go away, but true joy – where you come at things, whether they’re good or bad – from a perspective of seeing the positive side of things.”

Shabnam Mogharabi is CEO of Soul Pancake, a subsidiary of participant media, she is on a mission to reverse the relentless tide of negative news. Social media and the internet play an 

Bussinesses need to udnerstand the modern consumers desire to make an impact in the world.

In this digital world, according to American Greetings’ Chief Marketing Officer Alex Ho, businesses need to understand the modern consumer’s desire to have an impact on the world. The solution, Ho says, is to channel marketing in ways that will connect to customers through genuine empathy.

“One of the things that we have done recently at American Greetings is the magnify what our company stands for, our purpose. Purpose-driven marketing is really important for that alignment as well as  

Making revolutionary ideas bite-sized is critical for them to become a reality.

Dr. Greg Leman helps people dream big by teaching them how to make ideas bite-sized. As director of launch, an innovative business accelerator, Leman says a great idea needs to be concise enough to fit on a cocktail napkin.

“What you can write on a napkin is the core of your business and its whole future. What is this massive problem that I am passionate to fix, that I think I’ve got a solution for?  And the second thing is:

Gratitude can do more than insprie and motivate.  What do you when it's hard to feel grateful?

“Intuitively we go, "Yeah, gratitude makes a lot of sense," but what do you do when it's hard to feel grateful for what's going on? That's when I stumbled across the science, the research that was done that showed that gratitude not only can change your outlook in difficult circumstances, but it can help you to overcome conflict, and even change your brain chemistry.”

How we choose to respond to circumstances can help incorporate gratitude into even 

KYLE VERLADA, FOUNDER AND CEO OF FALCON VENTURES SEES MANY SIMILARITIES IN ART AND ENTREPRENEURSHIP.

When you look at art or music, what's really beautiful about those things aren't necessarily the finished product, but what really makes them fascinating is the process of how they're made and very much an entrepreneurship there's no such