Business review

Craig Ceccanti credits their success to the intimate partnership the company has with their franchisees.   


In this episode of the Business Review, American Greetings CMO Alex Ho explains the strategy of marketing to millennials. 


Work can affect your home life. Dr. Dawn Carlson, professor of management shares in this episode of the Business Review just how much crossover happens between work and home.


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Working from home may sound like a dream job, but in this episode of “The Business Review” marketing expert and researcher Dr. Sara Perry explains why remote work isn’t for everyone.


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Business Review - Stakeholder Equity

Feb 18, 2021

A successful business owner, Matt O’Hayer, decides to start a company based with a deeper purpose.

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In this episode of The Business Review: A serial start-up company entrepreneur, Mariam Naficy, found that just because one company is an overnight success doesn’t mean it will happen to the next startup.  She tells us what she discovered in the process.

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Psychologist and business expert Dr. Daniel Goleman reveals what makes a great leader in this episode of the Business Review.

IT’S NOT THE EDUCATION, THE EXPERIENCE OR EVEN THE IQ THAT MAKES A GREAT LEADER, SAYS PSYCHOLOGIST DANIEL GOLEMAN. WHAT SETS APART A GREAT LEADER, HE SAYS, IS THEIR LEVEL OF EMOTIONAL AND SOCIAL INTELLIGENCE.

Emotional Intelligence refers to how we handle ourselves — are we aware of our feelings, our passions, what makes us effective, what gets in the way.  And also how we manage our emotions — do we let things interrupt our ability to focus.  Social intelligence is being able to tune into other people, to read

In this episode of “The Business Review," former chief scientist at NASA Dr. Ellen Stofan says that with a big dream and the right flight plan, anyone can reach for the stars.

WHEN ELLEN STOFAN WAS FOUR YEARS OLD, SHE SAW HER FIRST ROCKET LAUNCH, AND DECIDED THAT WHEN SHE GREW UP, SHE WOULD EXPLORE THE UNIVERSE. YOU REALLY CAN REACH FOR THE STARS, SAYS THE FORMER CHIEF SCIENTIST FOR NASA. JUST BE WILLING TO PUT IN THE HARD WORK TO MAKE IT HAPPEN.

The fact that there were so few women in what I wanted to do, once I realized, okay, I do want to be a scientist, I do want to grow up and, understand how planets work and search for life on 

In this episode of Business Review, Christ Westfall shares how maintaining your emotional intelligence is key to self leadership.

CHRIS WESTFALL, BUSINESS COACH AND AUTHOR, SAYS IF YOU WANT TO BE A LEADER WHO INSPIRES AND MOTIVATES OTHERS, YOU HAVE TO START BY LEADING YOURSELF FIRST.  HE SHARES HOW EMOTIONAL INTELLIGENCE IS A KEY COMPONET OF SELF-LEADERSHIP. 

Emotional intelligence looks at the way that we are able to interpret the emotional state of others, as well as understanding and maintaining our own emotional state. And from the standpoint of emotional intelligence, self-leadership really means  

Providing an authentic user experience for consumers creates strong word of mouth marketing. 

 

Word of mouth with a modern twist. That's how Luke Sherwin cofounder and Chief Creative Officer of the mattress startup Casper describes the company's foundation for marketing. He says Casper focuses on providing a beautiful authentic experience for consumers rather than the standard use of taglines.

“The experience of our mattress to be such a deeply personal and more emotional than we 

In this episode of the Business Review, Asana CEO and Facebook Co-founder Dustin Moskovitz explains how better time management can help employees focus on what’s important.

When Facebook co-founder Dustin Moskovitz  saw the incredible amounts of time wasted just trying to get through a normal business day, he knew there had to be a better way.

“The average worker is actually spending half of their time just doing what we call ‘work about work,’  reporting status updates, finding out information somebody else already has, answering email, otherwise just doing sort of internal communication and collaboration. So they actually have much less than 

Sleek, high tech and affordable micro housing in downtown metro areas is poised to disrupt the urban housing market, which hasn't changed in over 150 years. 

 

Dr. Jeff Wilson knows a thing or two about downsizing. As a social experiment, the CEO of startup Kasita, lived in a 33 square foot dumpster for a year.

“I was lying in the dumpster one night staring at the ceiling, and thought, ‘What is most surprising 

Most businesses understand the importance of creating engaging marketing videos. Discover the secret to creating brand videos that are shared five times more than any other.  

 

“Happiness is an emotion that can be fleeting and go away, but true joy – where you come at things, whether they’re good or bad – from a perspective of seeing the positive side of things.”

Shabnam Mogharabi is CEO of Soul Pancake, a subsidiary of participant media, she is on a mission to reverse the relentless tide of negative news. Social media and the internet play an 

Award-winning chef Craig Hartman shares in this episode of the Business Review a lesson he learned the hard way - you can't do it all yourself. 

In this episode of the Business Review, Information Systems professor Stacie Petter explains how skills honed through playing online games can translate into the corporate world.


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