Business

Most businesses understand the importance of creating engaging marketing videos. Discover the secret to creating brand videos that are shared five times more than any other.  

“Happiness is an emotion that can be fleeting and go away, but true joy – where you come at things, whether they’re good or bad – from a perspective of seeing the positive side of things.”

Shabnam Mogharabi is CEO of Soul Pancake, a subsidiary of participant media, she is on a mission to reverse the relentless tide of negative news. Social media and the internet play an 

Bussinesses need to udnerstand the modern consumers desire to make an impact in the world.

In this digital world, according to American Greetings’ Chief Marketing Officer Alex Ho, businesses need to understand the modern consumer’s desire to have an impact on the world. The solution, Ho says, is to channel marketing in ways that will connect to customers through genuine empathy.

“One of the things that we have done recently at American Greetings is the magnify what our company stands for, our purpose. Purpose-driven marketing is really important for that alignment as well as  

Making revolutionary ideas bite-sized is critical for them to become a reality.

Dr. Greg Leman helps people dream big by teaching them how to make ideas bite-sized. As director of launch, an innovative business accelerator, Leman says a great idea needs to be concise enough to fit on a cocktail napkin.

“What you can write on a napkin is the core of your business and its whole future. What is this massive problem that I am passionate to fix, that I think I’ve got a solution for?  And the second thing is:

Gratitude can do more than insprie and motivate.  What do you when it's hard to feel grateful?

“Intuitively we go, "Yeah, gratitude makes a lot of sense," but what do you do when it's hard to feel grateful for what's going on? That's when I stumbled across the science, the research that was done that showed that gratitude not only can change your outlook in difficult circumstances, but it can help you to overcome conflict, and even change your brain chemistry.”

How we choose to respond to circumstances can help incorporate gratitude into even 

KYLE VERLADA, FOUNDER AND CEO OF FALCON VENTURES SEES MANY SIMILARITIES IN ART AND ENTREPRENEURSHIP.

When you look at art or music, what's really beautiful about those things aren't necessarily the finished product, but what really makes them fascinating is the process of how they're made and very much an entrepreneurship there's no such 

THE TEXAS DROUGHT OF 2011 WAS MERCILESS. 100 YEAR OLD OAK TREES DIED, VEGETATION WILTED UNDER UNBEARABLE HEAT EXCEPT FOR ONE AND IT WAS FLOURISHING.

The plant was still green, it was looking strong. And so my sister just started to do some research. Just curious why this year Yaupon was still thriving.

ABIANNE FALLA, CO-FOUNDER OF CAT SPRING YAUPON SAYS ASKING WHY LEADS TO SEEING SOMETHING YOU'VE LOOKED AT MANY TIMES BEFORE IN A 

CEO AND CO-FOUNDER OF STARTUP BOXED WHOLESALE, CHIEH HUANG, KNOWS RESPECT FOR EMPLOYEES AND CUSTOMERS IS THE BEDROCK OF GREAT COMPANIES. WHEN IT COMES TO BENEFITS AT THE COSTCO, LIKE ONLINE COMPANY, HUANG THINKS OUTSIDE THE BOX. HE SHOWED UP AT A 

LUKE SHERWIN CO-FOUNDER AND CHIEF CREATIVE OFFICER OF ONLINE MATTRESS STARTUP CASPER KNOWS GENUINE STORIES BUILD A STRONG BOND OF TRUST WITH CUSTOMERS.

There's a perception that storytelling is a, is a marketing tool. You know, it's part of a smoke and mirrors. But I think one of the things we've noticed is in the chaos of all the moving parts of a startup, this story is a

We've all been there. Stuck in a meeting that would have been better served by an email, or receiving an email that should have been a face to face interaction. In this episode of the Business Review, David Dye, President of Let's Grow Leaders, shares how to identify which communication tool is best for effective leadership. 

Telling your story is an important part of the pitch. In this episode of the Business Review, CEO of Startup Professionals, Martin Zwilling, discusses strategies entrepreneurs can use to keep potential investors and customers engaged.

For the first time in history, leaders are managing teams that span four generations. In this episode of the Business Review, CEO and Head Coach at Power Coaching and Consulting, shares tips on what leaders can do to be effective and bridge the gaps. 

There are four key things that leaders can do to be really successful at bridging the gap between these generations. Number one, be consistent in leadership.  Be a coach,

In January 2020, Illinois became the eleventh state to legalize recreational marijuana use.

For proponents, using marijuana to get high is often cast as a harmless recreational activity. And given the growing support for legalization across the nation, it seems that much of the voting public, whether they use marijuana or not –agrees.

Word of mouth with a modern twist.

Using biology as a model to help design and improve sustainable ecosystem technology.