Bussinesses need to udnerstand the modern consumers desire to make an impact in the world.
In this digital world, according to American Greetings’ Chief Marketing Officer Alex Ho, businesses need to understand the modern consumer’s desire to have an impact on the world. The solution, Ho says, is to channel marketing in ways that will connect to customers through genuine empathy.
“One of the things that we have done recently at American Greetings is the magnify what our company stands for, our purpose. Purpose-driven marketing is really important for that alignment as well as