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Become a KWBU Program Sponsor

Corporate Underwriting with KWBU FM 103.3 Waco Public Radio: which helps "underwrite" the cost of programming:

Corporate underwriting is how your business or organization can broadcast your message to our listeners by on-air announcements on KWBU and/or digital ads. These announcements are heard by an audience of 15,000 loyal weekly listeners in the Greater Waco area .

Corporate Underwriting is a great way to let KWBU listeners know that you, just like them, support the KWBU public radio station. And our listeners want to support the businesses that help sustain and grow the quality programming offered by KWBU. As a KWBU underwriter, your messages will reach listeners who:

  • Have higher incomes and more discretionary spending dollars. 
  • Make important decisions as leaders in the greater Waco area.
  • Associate your business with the broadcast image of KWBU.

Corporate Underwriting works as a powerful marketing and advertising tool for many businesses, and the financial support they generate helps sustain KWBU’s efforts to offer the finest programming possible 365 days a year. And it's affordable, too!

For more information on becoming an underwriter on KWBU, please contact Bill Leek at 254-644-3307 or William_Leek@baylor.edu