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Loretta describes herself as Texas girl through and through. She was born in the Texas Panhandle and has lived in Arlington, Clarendon, Amarillo, finally settling in Waco. Loretta found her calling as KWBU Membership Manager in October of 2006. The position afforded her the opportunity to combine customer service with a love for music, drama, and the arts. She became Member Services Administrator in July, 2023. Loretta’s first memories are of playing in her mother's used bookstore – where she learned her ABC's by alphabetizing novels by author. 254-710-7887