HEB is inviting Waco to join them tomorrow evening in celebrating the holiday season at their annual Feast of Sharing event.
Hosted at the BASE at Extraco Events Center from 4 PM to 8 PM, attendees can enjoy a free night full of Texas barbecue, games, live music and even free flu shots.
RHONDA: “It is just a way to say thank you to our customers, to invite you if you’ve never been a customer, to come on in and check it out. Enjoy celebrating the season with us.”
Rhonda Featherston, the Waco area community coordinator for HEB, says that someone special may also be making a guest appearance.
RHONDA: “I do happen to have some insider information that santa may have placed a curbside order in Waco and will be stopping by, dropping by the dinner, as well as picking up his curbside order before heading out of town.”
The Texas supermarket began hosting their annual event in 1989 as a way to celebrate the holidays with customers, and have been doing so ever since.
RHONDA: “We now host 34 dinners each year in 34 different communities.”
HEB is well known for their community involvement, most notably during the winter storm of 2021. Rhonda says the HEB culture of sharing is something that started in 1905.
RHONDA: “Florence Butt began the first HEB store, it was called Butt Grocery. It was in Kerrville, Texas. Her husband was ill, and they had three sons. She had to become the sole provider for the family.
She opened a little grocery store on the first level of their home, and they lived upstairs. When they had excess produce and foods that she needed to move out, she shared that with those that were less fortunate, those that were hungry and in need. So it has been a part of our culture from the very beginning. That’s over 117 years now that HEB has been sharing the love.”
For 103.3 Waco Public Radio, I’m Autumn Jones.
