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Business Review - "Super Heroes"

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People regard entrepreneurs as fearless individuals who are inspirational. Researchers have shed light on what entrepreneurs really think. Gabriela Cacciootti shares her research findings.

SUPER HEROS

I’M CJ JACKSON AND THIS IS THE “BUSINEES REVIEW”

ENTREPRENEURS ARE OFTEN REGARDED AS HEROES…FEARLESS INDIVIDUALS IN CONTROL OF THEIR OWN DESTINY. THROUGH RESEARCH, GABRIELLA CACCIOTTI, ASSISTANT PROFESSOR OF ENTREPRENEURSHIP, DISCOVERED THE PSYCHOLOGICAL CONSEQUENCES OF BEING AN ENTREPRENEUR.

I was talking to entrepreneurs. They were talking about the psychological costs of entrepreneurship. They told me that the fear of failure for them was related to different aspects of their life.

CACCIOTTI’S RESEARCH SHOWED THAT ENTREPREUER FEARS, SUCH AS FINANCIAL SECURITY, LOSS OF CLIENTS AND DISAPPOINTING OTHERS, CAN LEAD TO MULTIPLE PSYCHOLOGICAL OUTCOMES AND PERCEIVED BEHAVIOR TENDENCIES.

Many entrepreneurs use the fear as a way to be even more motivated, as a determination to win. For people who are under the fear of failure, what counts is to avoid the negative consequences of failure. And that means different things, you can avoid engaging in the task, but once you are in the competitive context, you are really left with one option, being successful, to avoid failure. But the reality is that many entrepreneurs are still struggling with reaching out to tell that they are fearful.

CACCIOTTI SAYS ENTREPRENEURS SHOULD UNDERSTAND THAT FEAR IS A NORMAL AND NATURAL EMOTION, AND BY UNDERSTANDING THESE FEELINGS, THEY CAN TAKE APPROPRIATE ACTION WITH THEIR BUSINESS.

THE “BUSINESS REVIEW” IS A PRODUCTION OF LIVINGSTON AND MCKAY AND THE HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY