A WORKFORCE OF IDEAS
I’M CJ JACKSON AND THIS IS THE “BUSINESS REVIEW”
IN DIFFICULT TIMES, AND DISRUPTIONS TO WHAT IS NORMAL FOR AN ORGANIZATION, NONA (NO-na) PHINN (Fin), FOUNDER AND CEO OF THUS MARKETING, SAYS THAT LEADERS WHO ASSESS NOT ONLY THE WORK, BUT ALSO THE WORKFORCE, ARE OFTEN BETTER PREPARED TO DRIVE INNOVATION.
We’re looking for the Avengers to show up, when we are going through horrific times obviously the challenge feels a whole lot bigger than us. Many times those heroes are right there in the organization.
PHINN SAYS THAT THE WORKFORCE ALSO WANTS THE ORGANIZATION TO SUCCEED. IN THE PAST, EMPLOYERS MAY HAVE SET ASIDE EMPLOYEE’S IDEAS BECAUSE OF TIME CONSTRAINTS, BUT WORKERS WANT TO INNOVATE, AND TAKE ON NEW CHALLENGES.
This a really a great time to allow them to step up. Allow your workforce to really go into a position in roles that they might've always wanted to go into, but they haven't had the chance to.
IN THE EVENT OF DISRUPTIONS KNOCKING AT THE DOOR, PHINN SAYS TO CLOSE YOUR EYES, AND IMAGINE WHAT COULD REALLY HAPPEN. ADVANCE YOUR INNOVATION BY PEELING BACK THE LAYERS OF WHO IS IN THE ROOM AND HOW THEY CAN BE UTILIZED.
If you think about it, all innovation is, is disrupting our norm. So why not take that bull by the horn and begin to innovate? Because that's what innovation is anyways. Being a disruptor. Being a change agent. Bringing something new that the world has not seen before.
THE “BUSINESS REVIEW” IS A PRODUCTION OF LIVINGSTON AND MCKAY AND THE HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY