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Business Review - Benefits of Mutual Respect

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CEO AND CO-FOUNDER OF STARTUP BOXED WHOLESALE, CHIEH HUANG, KNOWS RESPECT FOR EMPLOYEES AND CUSTOMERS IS THE BEDROCK OF GREAT COMPANIES. WHEN IT COMES TO BENEFITS AT THE COSTCO, LIKE ONLINE COMPANY, HUANG THINKS OUTSIDE THE BOX. HE SHOWED UP AT A 

FULFILLMENT CENTER AND SAW TWO CARS IN THE PARKING LOT. ONCE INSIDE, HE WAS SURPRISED TO SEE A FULL SHIFT GOING ON.

And then it dawned on me that there were basically only two people in the entire, uh, fulfillment center that could afford private transportation to get to and from work

FROM HIS OWN EXPERIENCE, HUANG KNEW EDUCATION WAS KEY TO DISRUPTING THE POVERTY CYCLE. HE ANNOUNCED THE COMPANY WOULD PAY COLLEGE TUITION FOR ITS EMPLOYEE’S CHILDREN. WHETHER HOURLY OR SALARIED WORKERS GET THE SAME BENEFITS, HEALTH INSURANCE, UNLIMITED SICK TIME, VACATION TIME, AND PARENTAL LEAVE AND UP TO $20,000 TOWARD A WEDDING.

Definitely it's galvanized the way people think about work and people think about the people next to you. But it's also kind of how we onboard people. Uh, and so we just hired a chief financial officer from a public company. You know what? First week he had to go into the fulfillment center to pick and pack, just like everyone else.

RESPECT FOR EACH JOB POSITION BUILDS A COHESIVE TEAM WITH STRONG BONDS OF TRUST.  AND CUSTOMERS, ALONG WITH FREE SAMPLES, A HANDWRITTEN NOTE FROM THE PERSON WHO PACKED THEIR BOX.

Hopefully they see that we're, we're regular people too, that we just treat people with respect. And that trickles down to our customer service as well.

THE BUSINESS REVIEW IS A PRODUCTION OF KWBU, LIVINGSTON AND MCKAY AND THE HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY.

C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.