CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3. She was an early adopter of electric cars running on renewable energy. When she isn’t working, or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

Marketing Professor Dr. Lora Tu explains the power of nine - ending pricing and how that affects a buyer's perception.  

RESEARCH HAS PROVEN THE BOTTOM-LINE VALUE OF NINE-ENDING PRICING AND ITS POWER TO BOOST RETAIL SALES.  DROPPING A PRICE JUST A SINGLE PENNY GIVES BUYERS THE SENSE 

Social media has become the most important way for consumers to solicit and receive customer service from a brand. It can either make or break a business.

SOCIAL MEDIA IS NOW THE NUMBER ONE WAY CONSUMERS REACH OUT FOR CUSTOMER SERVICE.  SOCIAL MEDIA STRATEGIST NICOLLE SOTO (SOH-toh) SPECIALIZES IN HELPING SMALL BUSINESSES ENGAGE WITH CONSUMERS ONLINE.

Social media engagement is important because it gives you direct insight into what your audience

Business Review - Balancing Ethics

Oct 1, 2020

Matt Quade, Assistant Professor of Management, explinas that ethical leadership compounded by supervisor-induced stress can lead to employee deviance and turnover.

On its face or alone, ethical leadership, we would not say would have detrimental impact on things like deviance of employees or whether or not they'd want to leave. However, when paired with stress, specifically stress that's coming from that same leader, then it can kind of have a mitigating effect on those outcomes.

QUADE'S RESEARCH SHOWED THAT EMPLOYEE'S WHO RECEIVED CONFLICTING INFORMATION FROM A SUPERVISOR, WHO HAD TO GO THROUGH A LOT OF RED TAPE TO PERFORM THEIR JOB, OR OTHER ETHICAL QUANDRIES DON'T FEEL SUPPORTED AND ARE MORE LIKELY TO 

Business Review - Connecting the Dots

Sep 24, 2020

Does customer satisfaction really influence firm performance? Dr. Ashley Otto, Assistant Professor of Marketing, analyzed over a quarter centrury of data, and the results were surprising.

Focusing on satisfied customers is something that is really critical and valuable for a firm. This meta analysis found that there is a positive relationship between customer satisfaction and firm performance and that more satisfied customers are going to lead to more advanced superior marketplace performance.

From a business perspective, this is good news. You have satisfied customers, it's going to be likely to lead to  

More and more companies are asking employees to take an active role in Information Security.  Doctor A.J. Burns, Assistant Professor of Information Systems discusses the role of our emotions and what companies can do to boost engagement in security.

MORE AND MORE COMPANIES ARE ASKING EMPLOYEES TO TAKE AN ACTIVE ROLE IN INFORMATION SECURITY. DOCTOR A.J. BURNS, ASSISTANT PROFESSOR OF INFORMATION SYSTEMS. DISCUSSES THE ROLE OF OUR EMOTIONS AND WHAT COMPANIES CAN DO TO BOOST ENGAGEMENT IN SECURITY. 

Emotions are these really amazing behavioral intermediaries, meaning that behaviors flow through 

Scotty Watson talks about how Improvisational theatre helps him understand how his customers are wired.

(New installments of the Business Review are on hold due to Covid-19.  This is a repeat of a previously aired segment.)

By day, Scotty Watson is Chief Marketing Officer at the Provident Loan Society of New York… a not-for-profit organization of pawn shops in New York City offering short-term cash advances.  By night, he teaches improvisational theatre…  as a veteran of Chicago’s renowned second city troupe, Watson says the skill works well in increasing his marketing business.  He’s found improv helps him connect better with 

Greg Leman discusses a program that helps businesses fine tune their product ideas.

(New installments of the Business Review are on hold due to Covid-19.  This is a repeat of a previously aired segment.)

Product research and development can take years - but what if the timeline could be accelerated?  According to Dr. Greg Leman, accelerated commercialization can save small businesses a lot of time and money.

“It’s very predictable what kinds of things could derail you. There’s technology risk, you know, your contraption might not work. You have market risk. You could misgauge the size or the urgency or the   

Ben Goldberg talks about running a family business.

(New installments of the Business Review are on hold due to Covid-19.  This is a repeat of a previously aired segment.) 

“When you run a family business there’s a lot that goes into that, you deal with both the business side, the employee side, the family side, and then the individual relationship side. I had to make that migration of knowing when to call my dad “Dad” and when to call him by his first name, “Joel.””

Ben Goldberg, CEO of Aurico, says the family business started in an upstairs bedroom of their home. His father saw an opportunity to combine his naval intelligence experience during the Vietnam era with his 

Craig Ceccanti credits their success to the intimate partnership the company has with their franchisees. 

(New installments of the Business Review are on hold due to Covid-19.  This is a repeat of a previously aired segment.)

Social art pioneer Pinot’s Palette is the pinnacle of the popular paint-and-sip industry. Co-founder Craig Ceccanti credits their success to the intimate partnership the company has with their franchisees. He says combining new technology with owner and customer feedback gives them the edge over their competition.”

“Speed is absolutely critical in innovation, so as these ideas come in from the field, you have to have a team that’s prepared to absorb that and bounce it off of the other lessons learned we’ve had nationwide,

Award-winning chef Craig Hartman shares in this episode of the Business Review a lesson he learned the hard way — you can’t do it all yourself. 

(New installments of the Business Review are on hold due to Covid-19.  This is a repeat of a previously aired segment.)

Known as one of the country’s top chefs, Craig Hartman used to pride himself on providing the most intricate and artistic culinary creations around. But he realized that success was dependent entirely on his own efforts. To gain freedom from nearly four decades of high-adrenaline, 80-hour workweeks, 

In this episode of the Business Review, Information Systems professor Stacie Petter explains how skills honed through playing online games can translate into the corporate world.

(New installments of the Business Review are on hold due to Covid-19.  This is a repeat of a previously aired segment.)

Hiring managers don’t often see gaming skills listed on a resume, but perhaps it’s time gamers started being more open about their extra- curricular capabilities. Studies indicate the skills learned through online gaming are right in line with the competencies many companies are looking for in new Employees.

Information systems professor Stacie Petter says conquering challenges in the online realm

Architect and workplace strategy expert Leigh Stringer gives businesses advice on how to create a healthy work environment that fosters creativity and productivity in this episode of the Business Review. 

(New installments of the Business Review are on hold due to Covid-19.  This is a repeat of a previously aired segment.) 

Bringing the outside in — and bringing the inside out — are two powerful ways that organizations can help encourage well-being among employees.  Workplace strategy expert leigh stringer says being in nature, or creating space that looks like nature, can have physical and psychological effects that are incredibly beneficial.

“The research that’s gone into connecting creativity and great ideas, thinking outside the box, all those sorts of things, with being outdoors and being in nature.  It’s only the last 300 years that we moved indoors in our workplace. And so our DNA and the way that our brains work, we really do 

Women face many factors in regards to advancement and persistence in an Information Technology career. Dr. Cindy Riemenschneider, professor at Baylor University, discusses her research about shattering the glass ceiling in this episode of the Business Review.


Working remotely isn't all sunshine and rainbows. Many people find it difficult to remain positive and productive. In this episode of the Business Review, April Miller, Owner of AE Miller Management, shares her experience and tips after many years working remotely.


Branding is everything. In this episode of the Business Review, New York ad agency chief Kristi Faulkner explains why businesses need to focus on their brand message from top to bottom. 


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