CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3. She was an early adopter of electric cars running on renewable energy. When she isn’t working, or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

Hiring and training new employees can be expensive! In this episode of the Business Review, executive headhunter David Perry shares the best way to keep employees happy.


FINDING, TRAINING AND DEVELOPING NEW TALENT CAN BE EXPENSIVE AND TIME-CONSUMING. BUT ONE OF THE EASIEST METHODS TO MAXIMIZE PROFIT MARGINS

Branding is everything. In this episode of the Business Review, New York ad agency chief Kristi Faulkner explains why businesses need to focus on their brand message from top to bottom.


WHETHER YOU’RE A NEW STARTUP, A SMALL BUSINESS OR A MULTI-NATIONAL CORPORATION, BRANDING IS EVERYTHING, SAYS KRISTI FAULKNER,

Business Review - “Follow the Leader”

Apr 22, 2021

Stephanie Lee shares how leadership within groups is ever-changing and what factors are involved in emerging as a leader.

“A large assumption behind leadership is that it's static and unchanging. Once you're in a position of leadership, people seem to assume and believe that you'll always be a leader.”

STEPHANIE LEE, ASSISTANT PROFESSOR OF MANAGEMENT, RECENTLY PUBLISHED A STUDY IN THE JOURNAL OF APPLIED PSYCHOLOGY THAT ANALYZED HOW LEADERS EMERGE IN

Business Review - “Consistent Marketing”

Apr 15, 2021

In economic downturns, marketing budgets are one of the first to be re-evaluated.  Nona Phinn tells us why that is a major mistake.

IN DIFFICULT TIMES MANY COMPANIES ARE TEMPTED TO SLASH MARKETING FROM THEIR BUDGETS. NONA PHINN, FOUNDER AND CEO OF THUS MARKETING, SAYS THAT’S A BIG MISTAKE.

“I believe that many companies look at marketing as sort of this luxury item, sort of this nice to have but we don't have to have. Marketing is that conduit…it's the 

Interns are not just a means to getting work accomplished.  Tom Walker tells us how important they can be to the future of the company.

PROVIDING INTERNS WITH MORE THAN JUST OPERATIONAL TASKS COULD PROVE A WISE INVESTMENT FOR YOUR COMPANY. ACCORDING TO REV 1 VENTURES CEO TOM WALKER, BEING STRATEGIC IN THE INTERVIEW AND ON BOARDING PROCESS MAKES A HUGE DIFFERENCE IN THE QUALITY OF THE EXPERIENCE FOR THE COMPANY AND INTERN.

“Today's interns…they’re Gen Zers. They’re projected to be 40% of the workforce in the near future, so now is the right time to be tapping into the future of your company.  You have to be very thoughtful around how you connect with them in everything from your interviewing strategies to what you offer them to work on.  We encourage you to think about the job for them in both the strategic and the operational sense. Think of strategic items within your business that they can work on as well as the operational. That way

Craig Ceccanti credits their success to the intimate partnership the company has with their franchisees.   


In this episode of the Business Review, American Greetings CMO Alex Ho explains the strategy of marketing to millennials. 


Work can affect your home life. Dr. Dawn Carlson, professor of management shares in this episode of the Business Review just how much crossover happens between work and home.


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Working from home may sound like a dream job, but in this episode of “The Business Review” marketing expert and researcher Dr. Sara Perry explains why remote work isn’t for everyone.


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Business Review - Do You Believe?

Feb 25, 2021

After being told she should give up, Catherine Tabor pushed forward and found success.


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In this episode of The Business Review: A serial start-up company entrepreneur, Mariam Naficy, found that just because one company is an overnight success doesn’t mean it will happen to the next startup.  She tells us what she discovered in the process.

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In this episode of the Business Review, career strategist Kerry Hannon reveals why an aging workforce can be a boon to businesses - and how companies can tap into that wealth of knowledge and experience. 


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In this episode of Business Review, Paul Axtell reveals the most important factor in being an effective manager: it’s all about the relationships.

 

 

IT’S NO SECRET, IF YOU WANT TO BE SUCCESSFUL, YOU NEED THE HELP OF A GREAT TEAM. COOPERATION, COMMON GOALS AND COMPLIMENTARY SKILLSETS ARE ESSENTIAL TO FURTHER THE MISSION.

BUT ACCORDING TO MEETINGS EXPERT PAUL AXTELL, THE BEST WAY TO

Psychologist and business expert Dr. Daniel Goleman reveals what makes a great leader in this episode of the Business Review.

IT’S NOT THE EDUCATION, THE EXPERIENCE OR EVEN THE IQ THAT MAKES A GREAT LEADER, SAYS PSYCHOLOGIST DANIEL GOLEMAN. WHAT SETS APART A GREAT LEADER, HE SAYS, IS THEIR LEVEL OF EMOTIONAL AND SOCIAL INTELLIGENCE.

Emotional Intelligence refers to how we handle ourselves — are we aware of our feelings, our passions, what makes us effective, what gets in the way.  And also how we manage our emotions — do we let things interrupt our ability to focus.  Social intelligence is being able to tune into other people, to read

Sometimes the best way to be a team player is to just say "no." Business expert Dr. Rob Cross explains why in this episode of Business Review


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