CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3. She was an early adopter of electric cars running on renewable energy. When she isn’t working, or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

Expectations and feelings of isolation are just a few challenges employers face when supporting remote workers. In this episode of the Business Review, Dr. Sara Perry, assistant professor of management at Baylor University, offers her research-based ideas on how employers can best help their employees.


In this episode of the Business Review, former GE Lead Innovator Beth Comstock explains how to use the power of imagination to plan for future growth and business expansion.


"You should write that book," is a phrase commonly heard. But, how does one start? What resources are out there? In this episode of the Business Review, Kristen Ethridge, author and director of public relations, delves into self-publishing and writing resources.


We face unprecedented times. How can businesses survive and thrive? In this episode of the Business Review, Melissa Haran, Owner of Pure Barre Pearland, shares her creativity and positivity amidst the chaos.

Providing an authentic user experience for consumers creates strong word of mouth marketing. 

 

Word of mouth with a modern twist. That's how Luke Sherwin cofounder and Chief Creative Officer of the mattress startup Casper describes the company's foundation for marketing. He says Casper focuses on providing a beautiful authentic experience for consumers rather than the standard use of taglines.

“The experience of our mattress to be such a deeply personal and more emotional than we 

In this episode of the Business Review, Asana CEO and Facebook Co-founder Dustin Moskovitz explains how better time management can help employees focus on what’s important.

When Facebook co-founder Dustin Moskovitz  saw the incredible amounts of time wasted just trying to get through a normal business day, he knew there had to be a better way.

“The average worker is actually spending half of their time just doing what we call ‘work about work,’  reporting status updates, finding out information somebody else already has, answering email, otherwise just doing sort of internal communication and collaboration. So they actually have much less than 

Sleek, high tech and affordable micro housing in downtown metro areas is poised to disrupt the urban housing market, which hasn't changed in over 150 years. 

 

Dr. Jeff Wilson knows a thing or two about downsizing. As a social experiment, the CEO of startup Kasita, lived in a 33 square foot dumpster for a year.

“I was lying in the dumpster one night staring at the ceiling, and thought, ‘What is most surprising 

Most businesses understand the importance of creating engaging marketing videos. Discover the secret to creating brand videos that are shared five times more than any other.  

 

“Happiness is an emotion that can be fleeting and go away, but true joy – where you come at things, whether they’re good or bad – from a perspective of seeing the positive side of things.”

Shabnam Mogharabi is CEO of Soul Pancake, a subsidiary of participant media, she is on a mission to reverse the relentless tide of negative news. Social media and the internet play an 

KYLE VERLADA, FOUNDER AND CEO OF FALCON VENTURES SEES MANY SIMILARITIES IN ART AND ENTREPRENEURSHIP.

When you look at art or music, what's really beautiful about those things aren't necessarily the finished product, but what really makes them fascinating is the process of how they're made and very much an entrepreneurship there's no such 


THE TEXAS DROUGHT OF 2011 WAS MERCILESS. 100 YEAR OLD OAK TREES DIED, VEGETATION WILTED UNDER UNBEARABLE HEAT EXCEPT FOR ONE AND IT WAS FLOURISHING.

The plant was still green, it was looking strong. And so my sister just started to do some research. Just curious why this year Yaupon was still thriving.

ABIANNE FALLA, CO-FOUNDER OF CAT SPRING YAUPON SAYS ASKING WHY LEADS TO SEEING SOMETHING YOU'VE LOOKED AT MANY TIMES BEFORE IN A 


CEO AND CO-FOUNDER OF STARTUP BOXED WHOLESALE, CHIEH HUANG, KNOWS RESPECT FOR EMPLOYEES AND CUSTOMERS IS THE BEDROCK OF GREAT COMPANIES. WHEN IT COMES TO BENEFITS AT THE COSTCO, LIKE ONLINE COMPANY, HUANG THINKS OUTSIDE THE BOX. HE SHOWED UP AT A 


LUKE SHERWIN CO-FOUNDER AND CHIEF CREATIVE OFFICER OF ONLINE MATTRESS STARTUP CASPER KNOWS GENUINE STORIES BUILD A STRONG BOND OF TRUST WITH CUSTOMERS.

There's a perception that storytelling is a, is a marketing tool. You know, it's part of a smoke and mirrors. But I think one of the things we've noticed is in the chaos of all the moving parts of a startup, this story is a


Business Review - Choosing the Right Tool

Mar 19, 2020

We've all been there. Stuck in a meeting that would have been better served by an email, or receiving an email that should have been a face to face interaction. In this episode of the Business Review, David Dye, President of Let's Grow Leaders, shares how to identify which communication tool is best for effective leadership. 


Telling your story is an important part of the pitch. In this episode of the Business Review, CEO of Startup Professionals, Martin Zwilling, discusses strategies entrepreneurs can use to keep potential investors and customers engaged.


For the first time in history, leaders are managing teams that span four generations. In this episode of the Business Review, CEO and Head Coach at Power Coaching and Consulting, shares tips on what leaders can do to be effective and bridge the gaps. 

There are four key things that leaders can do to be really successful at bridging the gap between these generations. Number one, be consistent in leadership.  Be a coach,

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