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Hustle mania

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Whether it's blogging, consulting, investing, or other gigs, 62% of Gen Z'ers and 56% of millennials have started a side hustle.

Whether it's blogging, consulting, investing, or other gigs, 62% of Gen Z'ers and 56% of millennials have started a side hustle. Ashley Stahl, author of the book 'U-turn' and host of the U-turn podcast explains this growing trend and why it could be here to stay.

“In order to really look at this matter, we also have to understand Generation Z, which is the newest generation entering the workforce right now. They are a very entrepreneurial generation. They're such an impact and values driven generation that they're actually doing poly work as freelancers taking on multiple part-time jobs as a way to stimulate their mind.”

Stahl said lack of flexibility is just one of the reasons workers are gravitating toward a side hustle.

“Another one is a lack of clarity. They don't know what they're working on. There's a lot of disconnect with remote work. Another piece is dysfunctional dynamics in the workplace. It is killing their mental health and they are willing to put themselves on the line and create a side hustle in exchange for that piece of their sanity. Having a side hustle allows you to diversify your skills and your experience, which is really stimulating and strong for the mind. It's clear that people right now are demanding that their mental health, their wellbeing, and their flexibility is catered to. And your side hustle is not just an opportunity to have flexibility on your own terms, both in the location you work and the hours you work and how you spend your time, but also an opportunity for your own self-discovery whether or you want to explore a hobby. I do you think that side hustles will continue to increase and become a new normal.

“Business Review” is a production of Livingston and McKay and the Hankamer School of Business at Baylor University.