Business Review - The Intersection of Art and Innovation

Apr 16, 2020

KYLE VERLADA, FOUNDER AND CEO OF FALCON VENTURES SEES MANY SIMILARITIES IN ART AND ENTREPRENEURSHIP.

When you look at art or music, what's really beautiful about those things aren't necessarily the finished product, but what really makes them fascinating is the process of how they're made and very much an entrepreneurship there's no such 


thing as experts. There are constantly explorers looking to discover and having the cure create a curiosity to explore those unknowns.

VERLADA GRADUATED FROM SOME OF THE MOST PRESTIGIOUS PERFORMING ARTS INSTITUTES TO PURSUE A CAREER AS A PROFESSIONAL TRUMPET PLAYER. WHEN A SERIOUS INJURY TO HIS LUNGS ENDED HIS DREAM, HE TRANSPOSED HIS FOCUS TO BUSINESS.

Really, I was an artist and my instrument was my vehicle for that creativity. Entrepreneurship became that new vehicle for me to create for other people.

TODAY HIS LOVE FOR THE PROCESS OF DISCOVERY AND CREATION INFORMS HIS WORK AS A VENTURE CAPITAL MAVERICK. HIS CREATIVE CURIOSITY LEAVES HIM DISSATISFIED WITH ANSWERS ONLY. IT'S THE QUESTIONS HE FINDS EXCITING IN INNOVATION FOR WITHIN THE QUESTIONS LIES A WORLD OF POSSIBILITIES, HE SAYS.

It's a very beautiful thing to look at art and entrepreneurship as you know, this commitment to process and in the process you learn so much about yourself. Playing the trumpet and trying to master an instrument you learn how to master yourself, um, and very much in entrepreneurship it's like that too, which is how to develop that discipline and how to trust yourself as a, as you kind of make these discoveries in uncharted waters.

THE BUSINESS REVIEW IS A PRODUCTION OF KWBU, LIVINGSTON MCKAY, AND THE HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY.