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Business Review - Valuing Audiences of Color

Historically, marketers have devalued ethnic programming. In this episode of the Business Review, Dr. Tyhra Lindsey-Warren, clinical assistant professor of marketing, discusses how marketers can value audiences of color.

C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.