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Business Review - A Collection of Data

AS ORGANIZATIONS COLLECT MORE DATA ABOUT THEIR EMPLOYEES, IS THE WORKFORCE AWARE OF HOW, WHEN, OR WHY THE DATA IS COLLECTED? AS A PROFESSOR OF INFORMATION SYSTEMS, DOROTHY LEIDNER STRESSES THE IMPORTANCE OF RESPECT AND DIGNITY OF COLLECTING DATA IN THE WORKPLACE.

THIS EDITION OF BUSINESS REVIEW IS A REPEAT OF A PREVIOUSLY BROADCAST EPISODE.

“There's so much data that can be gathered now about the employee. Do employees see their own data? If you have analytics running in the background that are comparing individuals, comparing one's own performance across time, but the employee doesn't get to see that…and yet they're being evaluated based on that. I think this can be considered certainly an afront to their dignity as an employee.”

LIEDNER SAYS EMPLOYEES ARE MORE WILLING TO GO ALONG WITH DATA COLLECTION WHEN ORGANIZATIONS ARE TRANSPARENT AND WORKERS UNDERSTAND THE REASONS WHY THE DATA IS GATHERED.

“If they know why it's necessary and how it's being used, then they're less likely to take an afront and much more likely to continue to cooperate with the organization. And if we talk about employee’s inherent dignity, that’s when I think organizations need to think about involving employees in the decisions about what data is being gathered and making them aware of the data that's being gathered and considering getting consent for the data to be gathered. So as new technologies continue to emerge that will enable ever growing forms of personal data to be digitalized about employees, organization leaders need to be wary of the use of personal data to manipulate employees and treat them as objects and instead focus on ways to use employee data, to enhance employee wellbeing and contribute to employee productivity.”

“BUSINESS REVIEW” IS A PRODUCTION OF LIVINGSTON & MCKAY, AND THE HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY.

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C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.