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Business Review - A Workforce of Ideas

IN DIFFICULT TIMES, AND DISRUPTIONS TO WHAT IS NORMAL FOR AN ORGANIZATION, NONA PHINN , FOUNDER AND CEO OF THUS MARKETING, SAYS THAT LEADERS WHO ASSESS NOT ONLY THE WORK, BUT ALSO THE WORKFORCE, ARE OFTEN BETTER PREPARED TO DRIVE INNOVATION.

We’re looking for the Avengers to show up, when we are going through horrific times obviously the challenge feels a whole lot bigger than us. Many times those heroes are right there in the organization.

PHINN SAYS THAT THE WORKFORCE ALSO WANTS THE ORGANIZATION TO SUCCEED. IN THE PAST, EMPLOYERS MAY HAVE SET ASIDE EMPLOYEE’S IDEAS BECAUSE OF TIME CONSTRAINTS, BUT WORKERS WANT TO INNOVATE, AND TAKE ON NEW CHALLENGES.

This a really a great time to allow them to step up. Allow your workforce to really go into a position in roles that they might've always wanted to go into, but they haven't had the chance to.

IN THE EVENT OF DISRUPTIONS KNOCKING AT THE DOOR, PHINN SAYS TO CLOSE YOUR EYES, AND IMAGINE WHAT COULD REALLY HAPPEN. ADVANCE YOUR INNOVATION BY PEELING BACK THE LAYERS OF WHO IS IN THE ROOM AND HOW THEY CAN BE UTILIZED.

If you think about it, all innovation is, is disrupting our norm. So why not take that bull by the horn and begin to innovate? Because that's what innovation is anyways. Being a disruptor. Being a change agent. Bringing something new that the world has not seen before.

THE “BUSINESS REVIEW” IS A PRODUCTION OF LIVINGSTON AND MCKAY AND THE HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY

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C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.