Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Business Review - A Workforce of Ideas

IN DIFFICULT TIMES, AND DISRUPTIONS TO WHAT IS NORMAL FOR AN ORGANIZATION, NONA PHINN , FOUNDER AND CEO OF THUS MARKETING, SAYS THAT LEADERS WHO ASSESS NOT ONLY THE WORK, BUT ALSO THE WORKFORCE, ARE OFTEN BETTER PREPARED TO DRIVE INNOVATION.

We’re looking for the Avengers to show up, when we are going through horrific times obviously the challenge feels a whole lot bigger than us. Many times those heroes are right there in the organization.

PHINN SAYS THAT THE WORKFORCE ALSO WANTS THE ORGANIZATION TO SUCCEED. IN THE PAST, EMPLOYERS MAY HAVE SET ASIDE EMPLOYEE’S IDEAS BECAUSE OF TIME CONSTRAINTS, BUT WORKERS WANT TO INNOVATE, AND TAKE ON NEW CHALLENGES.

This a really a great time to allow them to step up. Allow your workforce to really go into a position in roles that they might've always wanted to go into, but they haven't had the chance to.

IN THE EVENT OF DISRUPTIONS KNOCKING AT THE DOOR, PHINN SAYS TO CLOSE YOUR EYES, AND IMAGINE WHAT COULD REALLY HAPPEN. ADVANCE YOUR INNOVATION BY PEELING BACK THE LAYERS OF WHO IS IN THE ROOM AND HOW THEY CAN BE UTILIZED.

If you think about it, all innovation is, is disrupting our norm. So why not take that bull by the horn and begin to innovate? Because that's what innovation is anyways. Being a disruptor. Being a change agent. Bringing something new that the world has not seen before.

THE “BUSINESS REVIEW” IS A PRODUCTION OF LIVINGSTON AND MCKAY AND THE HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY

RECENT EPISODES OF BUSINESS REVIEW
Business Review - Top-Down Wellness
In order to achieve high levels of productivity for employees, it is crucial to create a healthy working environment. Ted Kitterman shares the role that leadership plays in the wellness of employees.
Business Review - The Trust Factor
Yulia Sullivan talks about the rise of artificial intelligence in our day-to-day world and how trust will play a big role in making it happen.
Business Review - Experienced Perspective
With her fresh perspective on the future as a young professional, Alex Lyzwa gives college graduates a fresh perspective on their future.
Business Review - Hidden Treasure
Jeff Haden delves into the profound impact of sincere and specific expressions of gratitude in the workplace, emphasizing their role in boosting productivity and fostering employee loyalty beyond traditional compensation.
Business Review - Silent Signals
Jessica Stillman delves into the complexities of nonverbal communication, shedding light on psychologist Jeff Beatty's research that challenges common interpretations of body language.
Business Review - Name Power
Darpan Munjal, emphasizes the value of a brand's name and offers insight on creating a distinctive and memorable business identity.
Business Review - Bringing Them Back
TRENDS IN WORKPLACE DESIGN AND THINKING HAVE BEEN GRADUALLY CHANGING ACCORDING TO ROBERT MANKIN, OF NBBJ, WHO HAS LEAD WORKPLACE PROJECTS FOR COMPANIES SUCH AS AMAZON, SAMSUNG, AND WARNER BROS. HE SAYS THAT COVID DIDN’T INTRODUCE NEW TRENDS BUT RATHER POURED FUEL ON THE FIRE.
Business Review - A Workforce of Ideas
IN DIFFICULT TIMES, AND DISRUPTIONS TO WHAT IS NORMAL FOR AN ORGANIZATION, NONA PHINN , FOUNDER AND CEO OF THUS MARKETING, SAYS THAT LEADERS WHO ASSESS NOT ONLY THE WORK, BUT ALSO THE WORKFORCE, ARE OFTEN BETTER PREPARED TO DRIVE INNOVATION.
Business Review - Super Heros
ENTREPRENEURS ARE OFTEN REGARDED AS HEROES…FEARLESS INDIVIDUALS IN CONTROL OF THEIR OWN DESTINY. THROUGH RESEARCH, GABRIELLA CACCIOTTI, ASSISTANT PROFESSOR OF ENTREPRENEURSHIP, DISCOVERED THE PSYCHOLOGICAL CONSEQUENCES OF BEING AN ENTREPRENEUR.
Business Review - Gratitude or Obligation
IN BUSINESS RELATIONS, EMOTIONS SHAPE OUTCOMES IN UNPREDICTABLE WAYS. STEPHANIE MANGUS, ASSISTANT PROFESSOR OF MARKETING, UNCOVERS THIS EMOTIONAL TAPESTRY, AND THE COMPLEX WATERS OF THE SALES SIDE OF COMMERCE.

C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.