In economic downturns, marketing budgets are one of the first to be re-evaluated. Nona Phinn tells us why that is a major mistake.
IN DIFFICULT TIMES MANY COMPANIES ARE TEMPTED TO SLASH MARKETING FROM THEIR BUDGETS. NONA PHINN, FOUNDER AND CEO OF THUS MARKETING, SAYS THAT’S A BIG MISTAKE.
“I believe that many companies look at marketing as sort of this luxury item, sort of this nice to have but we don't have to have. Marketing is that conduit…it's the